[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.dogstar.sk\/facebook-skandal-kto-su-firmy-ktore-predavaju-vase-data\/#Article","mainEntityOfPage":"https:\/\/www.dogstar.sk\/facebook-skandal-kto-su-firmy-ktore-predavaju-vase-data\/","headline":"Facebook \u0161kand\u00e1l: Kto s\u00fa firmy, ktor\u00e9 pred\u00e1vaj\u00fa va\u0161e d\u00e1ta?","name":"Facebook \u0161kand\u00e1l: Kto s\u00fa firmy, ktor\u00e9 pred\u00e1vaj\u00fa va\u0161e d\u00e1ta?","description":"Teraz sa uk\u00e1zalo, \u017ee \u00fadaje boli predan\u00e9 labouristickej strane v roku 2017, aj ke\u010f s\u00fahlas sa nevz\u0165ahoval na politick\u00e9 strany. Str\u00e1nky s\u00fa teraz vystaven\u00e9 pokute za zneu\u017eitie osobn\u00fdch \u00fadajov.&#13; Pr\u00edpad je s\u00fa\u010das\u0165ou vy\u0161etrovania komis\u00e1ra pre inform\u00e1cie o politickom digit\u00e1lnom marketingu v s\u00favislosti s d\u00e1tov\u00fdm \u0161kand\u00e1lom Cambridge Analytica.&#13; To, \u010do za\u010dalo s poh\u013eadom na zneu\u017eitie \u00fadajov...<p class=\"more-link-wrap\"><a href=\"https:\/\/www.dogstar.sk\/facebook-skandal-kto-su-firmy-ktore-predavaju-vase-data\/\" class=\"more-link\">Pre\u010d\u00edta\u0165<span class=\"screen-reader-text\"> &ldquo;Facebook \u0161kand\u00e1l: Kto s\u00fa firmy, ktor\u00e9 pred\u00e1vaj\u00fa va\u0161e d\u00e1ta?&rdquo;<\/span> &raquo;<\/a><\/p>","datePublished":"2024-04-23","dateModified":"2024-04-23","author":{"@type":"Person","@id":"https:\/\/www.dogstar.sk\/author\/#Person","name":"","url":"https:\/\/www.dogstar.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/e4532b7f65738965bbad8697e5bd54c0628af7bffe8d3c856885c44d86978cee?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e4532b7f65738965bbad8697e5bd54c0628af7bffe8d3c856885c44d86978cee?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"dogstar.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.dogstar.sk\/wp-content\/uploads\/img_a289519_w16546_t1531474868.jpg","url":"https:\/\/www.dogstar.sk\/wp-content\/uploads\/img_a289519_w16546_t1531474868.jpg","height":0,"width":0},"url":"https:\/\/www.dogstar.sk\/facebook-skandal-kto-su-firmy-ktore-predavaju-vase-data\/","wordCount":517,"articleBody":"Teraz sa uk\u00e1zalo, \u017ee \u00fadaje boli predan\u00e9 labouristickej strane v roku 2017, aj ke\u010f s\u00fahlas sa nevz\u0165ahoval na politick\u00e9 strany. Str\u00e1nky s\u00fa teraz vystaven\u00e9 pokute za zneu\u017eitie osobn\u00fdch \u00fadajov.&#13; Pr\u00edpad je s\u00fa\u010das\u0165ou vy\u0161etrovania komis\u00e1ra pre inform\u00e1cie o politickom digit\u00e1lnom marketingu v s\u00favislosti s d\u00e1tov\u00fdm \u0161kand\u00e1lom Cambridge Analytica.&#13; To, \u010do za\u010dalo s poh\u013eadom na zneu\u017eitie \u00fadajov na Facebooku, teraz otvorilo okno komplexn\u00e9ho ekosyst\u00e9mu online reklamy a vrhlo svetlo do neprieh\u013eadn\u00e9ho sveta sprostredkovania d\u00e1t.\u010co je makl\u00e9r \u00fadajov?&#13; \u00dadaje boli op\u00edsan\u00e9 ako &#8222;nov\u00e1 ropa&#8220; a sprostredkovatelia \u00fadajov zohr\u00e1vaj\u00fa obrovsk\u00fa \u00falohu pri z\u00edskavan\u00ed hodnoty z na\u0161ich osobn\u00fdch inform\u00e1ci\u00ed vo v\u0161etk\u00fdch jej form\u00e1ch.&#13; Zhroma\u017e\u010fuj\u00fa ho zo stoviek zdrojov, vr\u00e1tane inform\u00e1ci\u00ed o s\u010d\u00edtan\u00ed, prieskumov, verejn\u00fdch z\u00e1znamov a programov vernostn\u00fdch kariet. Tieto inform\u00e1cie potom pred\u00e1vaj\u00fa in\u00fdm organiz\u00e1ci\u00e1m. Spolo\u010dnos\u0165 Facebook \u010del\u00ed pokut\u00e1m vo v\u00fd\u0161ke 600 000 eur z britsk\u00e9ho monitorovacieho centra&#13; Jeden v\u00fdskumn\u00edk, ktor\u00fd v roku 2014 p\u00edsal o \u00falohe sprostredkovate\u013eov \u00fadajov, op\u00edsal cel\u00e9 odvetvie ako &#8222;do zna\u010dnej miery nevidite\u013en\u00e9&#8220;.&#13; Je to odvetvie, ktor\u00e9 bolo doteraz neregulovan\u00e9, hoci zavedenie v\u0161eobecn\u00e9ho nariadenia o ochrane \u00fadajov v E\u00da dalo viac na &#8222;prev\u00e1dzkovate\u013eov \u00fadajov&#8220;, aby sa pou\u017e\u00edvate\u013eom podarilo pochopi\u0165, ako sa pou\u017e\u00edvaj\u00fa ich inform\u00e1cie.Kto s\u00fa ve\u013ek\u00ed hr\u00e1\u010di?&#13; Acxiom a Experian s\u00fa pravdepodobne najzn\u00e1mej\u0161\u00edmi sprostredkovate\u013emi d\u00e1t a robia ve\u013ea pe\u0148az\u00ed. V roku 2018 sa o\u010dak\u00e1va, \u017ee spolo\u010dnos\u0165 Acxiom dosiahne pribli\u017ene 95 mili\u00f3nov USD a ned\u00e1vno ju k\u00fapila medi\u00e1lny reklamn\u00fd gigant IPG.&#13; Existuj\u00fa v\u0161ak tis\u00edce men\u0161\u00edch hr\u00e1\u010dov v tomto odvetv\u00ed spolu s aplik\u00e1ciami a webov\u00fdmi str\u00e1nkami, ktor\u00e9 zaregistruj\u00fa pou\u017e\u00edvate\u013eov na jeden \u00fa\u010del a \u017eiadaj\u00fa o s\u00fahlas s pou\u017eit\u00edm ich \u00fadajov, ktor\u00e9 sa potom pred\u00e1vaj\u00fa inzerentom.&#13; Ako s\u00fa\u010das\u0165 svojho vy\u0161etrovania kancel\u00e1ria komis\u00e1ra pre inform\u00e1cie (ICO) vy\u0161etrovala spolo\u010dnos\u0165 Experian, Lifecyle Marketing (majitelia denn\u00edka Emmy), CACI a Data8.Ako sa podie\u013eaj\u00fa na Facebookovom \u0161kand\u00e1le?&#13; Digit\u00e1lna kampa\u0148 je teraz mimoriadne d\u00f4le\u017eit\u00e1 pre politick\u00e9 strany. Zah\u0155\u0148a pot\u00e1panie do \u010dasto komplexn\u00fdch vz\u0165ahov s makl\u00e9rmi \u00fadajov a firmami na anal\u00fdzu \u00fadajov.&#13; V pr\u00edpade Facebooku mali tri partnerstv\u00e1 s d\u00e1tov\u00fdmi makl\u00e9rmi &#8211; s Acxiom, Experian a Oracle Data Cloud. Takisto umo\u017enila politick\u00fdm stran\u00e1m zacieli\u0165 publikum pod\u013ea pohlavia, miesta, z\u00e1ujmov a spr\u00e1vania a pon\u00fakla to, \u010do naz\u00fdvala slu\u017ebou kateg\u00f3ri\u00ed partnerov, \u010do inzerentom umo\u017enilo \u010derpa\u0165 z inform\u00e1ci\u00ed zostaven\u00fdch sprostredkovate\u013emi \u00fadajov.&#13; &#13; Tieto \u00fadaje umo\u017enili politick\u00fdm stran\u00e1m \u010falej zdokona\u013eova\u0165 svoje zacielenie na z\u00e1klade inform\u00e1ci\u00ed o tom, \u010di osoba vlastnila svoj dom, \u010di chc\u00fa k\u00fapi\u0165 nov\u00e9 auto, alebo \u010di s\u00fa loj\u00e1lnymi z\u00e1kazn\u00edkmi konkr\u00e9tnej zna\u010dky.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Facebook \u0161kand\u00e1l: Kto s\u00fa firmy, ktor\u00e9 pred\u00e1vaj\u00fa va\u0161e d\u00e1ta?","item":"https:\/\/www.dogstar.sk\/facebook-skandal-kto-su-firmy-ktore-predavaju-vase-data\/#breadcrumbitem"}]}]