[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.dogstar.sk\/internetovy-marketing-jeho-funkcie-a-vyhody\/#Article","mainEntityOfPage":"https:\/\/www.dogstar.sk\/internetovy-marketing-jeho-funkcie-a-vyhody\/","headline":"Internetov\u00fd marketing, jeho funkcie a v\u00fdhody","name":"Internetov\u00fd marketing, jeho funkcie a v\u00fdhody","description":"S pojmom a aktivitou zn\u00e1mou ako marketing sa posledn\u00e9 roky via\u017ee pr\u00edvlastok internetov\u00fd. Internetov\u00fd marketing za\u017e\u00edva zlat\u00fa \u00e9ru a te\u0161\u00ed sa rast\u00facej popularite. A prakticky ide o logick\u00e9 kon\u0161tatovanie, nako\u013eko dne\u0161n\u00e1 spolo\u010dnos\u0165 vo ve\u013ekej miere funguje a vykon\u00e1va \u010dinnosti online. Internet tak pre podnikate\u013ea predstavuje miesto preplnen\u00e9 potenci\u00e1lnymi z\u00e1kazn\u00edkmi. U\u017e mus\u00ed iba pozna\u0165 a vyu\u017e\u00edva\u0165...<p class=\"more-link-wrap\"><a href=\"https:\/\/www.dogstar.sk\/internetovy-marketing-jeho-funkcie-a-vyhody\/\" class=\"more-link\">Pre\u010d\u00edta\u0165<span class=\"screen-reader-text\"> &ldquo;Internetov\u00fd marketing, jeho funkcie a v\u00fdhody&rdquo;<\/span> &raquo;<\/a><\/p>","datePublished":"2019-05-04","dateModified":"2024-04-23","author":{"@type":"Person","@id":"https:\/\/www.dogstar.sk\/author\/#Person","name":"","url":"https:\/\/www.dogstar.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/e4532b7f65738965bbad8697e5bd54c0628af7bffe8d3c856885c44d86978cee?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e4532b7f65738965bbad8697e5bd54c0628af7bffe8d3c856885c44d86978cee?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"dogstar.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.dogstar.sk\/wp-content\/uploads\/img_a307209_w16882_t1570637986.jpg","url":"https:\/\/www.dogstar.sk\/wp-content\/uploads\/img_a307209_w16882_t1570637986.jpg","height":0,"width":0},"url":"https:\/\/www.dogstar.sk\/internetovy-marketing-jeho-funkcie-a-vyhody\/","about":["Biznis"],"wordCount":373,"articleBody":"        S pojmom a aktivitou zn\u00e1mou ako marketing sa posledn\u00e9 roky via\u017ee pr\u00edvlastok internetov\u00fd. Internetov\u00fd marketing za\u017e\u00edva zlat\u00fa \u00e9ru a te\u0161\u00ed sa rast\u00facej popularite. A prakticky ide o logick\u00e9 kon\u0161tatovanie, nako\u013eko dne\u0161n\u00e1 spolo\u010dnos\u0165 vo ve\u013ekej miere funguje a vykon\u00e1va \u010dinnosti online. Internet tak pre podnikate\u013ea predstavuje miesto preplnen\u00e9 potenci\u00e1lnymi z\u00e1kazn\u00edkmi. U\u017e mus\u00ed iba pozna\u0165 a vyu\u017e\u00edva\u0165 n\u00e1stroje, ktor\u00fdmi si t\u00fato masu potenci\u00e1lnych z\u00e1kazn\u00edkov podchyt\u00ed a n\u00e1sledne z\u00edska.Ak\u00e9 s\u00fa v\u00fdhody internetov\u00e9ho marketingu oproti klasick\u00e9mu? Z viacer\u00fdch str\u00e1nok je lacnej\u0161\u00ed a zna\u010d\u00ed podstatne men\u0161ie n\u00e1klady na svoju prev\u00e1dzku. Takisto poskytuje n\u00e1stroje, v\u010faka ktor\u00fdm sa d\u00e1 ove\u013ea praktickej\u0161\u00edm a hlavne presnej\u0161\u00edm smerom cieli\u0165 na cielen\u00fa skupinu. T\u00fdm p\u00e1dom sa d\u00e1 i presnej\u0161ie mera\u0165 efektivita konkr\u00e9tnych krokov, napr\u00edklad potenci\u00e1l a efektivita vzniklej reklamy a jej n\u00e1sledn\u00e1 \u00faprava do podoby, ktor\u00e1 by oslovila v danom sektore \u010do najviac u\u017e\u00edvate\u013eov s konkr\u00e9tnymi z\u00e1\u013eubami.Z\u00e1kladn\u00e9 n\u00e1stroje pre internetov\u00fd marketing Logick\u00fdm z\u00e1kladom je webov\u00e1 str\u00e1nka, no pre jej efektivitu, vidite\u013enos\u0165 a vysok\u00fa n\u00e1v\u0161tevnos\u0165 s\u00fa neodmyslite\u013enou s\u00fa\u010das\u0165ou n\u00e1stroje SEO pre kompletn\u00fa optimaliz\u00e1ciu str\u00e1nky pre zn\u00e1me vyh\u013ead\u00e1va\u010de typu Google, Bing, at\u010f. Ku komunik\u00e1cii jednozna\u010dne patr\u00ed email, pri\u010dom k osloveniu \u0161irokej masy je zasa ide\u00e1lna aktivita na soci\u00e1lnych sie\u0165ach. Ani internetov\u00fd marketing sa v\u0161ak rozhodne nezaob\u00edde bez rekl\u00e1m a pojmov ako PPC, CPM, CPT .Bli\u017e\u0161ie o v\u00fdzname internetov\u00e9ho marketingu Aj v online svete je p\u00e1nom z\u00e1kazn\u00edk a snaha marketingu sa orientuje na z\u00e1ujmy v jeho prospech. Aby sme v\u0161ak ich z\u00e1ujmy zistili, s\u00fa potrebn\u00e9 n\u00e1stroje typu GPR a mnoh\u00e9 in\u00e9. Ku komunik\u00e1cii a osloveniu potenci\u00e1lnych z\u00e1kazn\u00edkov je potrebn\u00e1 e-mailov\u00e1 komunik\u00e1cia ako aj n\u00e1v\u0161teva soci\u00e1lnych siet\u00ed. K propag\u00e1cii na\u0161ich slu\u017eieb posl\u00fa\u017ei internetov\u00e1 str\u00e1nka a jej vysok\u00e1 n\u00e1v\u0161tevnos\u0165 pomocou ovplyv\u0148ovania on-page a off-page faktorov.                                                                                                                                                                                                                                                                                                                                                                                                 "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Internetov\u00fd marketing, jeho funkcie a v\u00fdhody","item":"https:\/\/www.dogstar.sk\/internetovy-marketing-jeho-funkcie-a-vyhody\/#breadcrumbitem"}]}]